EDITORIAL / PRACTICAL READING
Start with the business name and the source record
Why matching names, scope and sources matters when reading a business claim.
· EyeSpyR Editorial
Identify the entity being discussed
A trading name, a website title and a legal business name may not be identical. Start by recording the name used in the claim and the source that supports it. A similar-looking name is a reason to investigate, not a reason to merge two records.
Read the scope of the record
A record can support one fact without supporting every claim on a website. Note what the source actually states, which entity it concerns and what period it covers. Avoid turning a narrow match into a broad endorsement of quality or suitability.
Separate evidence from presentation
A logo, badge or polished profile is a way of presenting information. It is not a substitute for an identifiable source. Look for enough context to understand how the displayed claim relates to the underlying record, including any qualifications or limits.
Keep a checkable trail
Retain the source link and the date it was checked. If information conflicts, preserve the distinction rather than hiding it behind a single reassuring label. These are reading principles, not a statement that every profile or proposed verification feature has been independently validated.